Be More Quokka.

City Quokka is a deal-driven city guide app designed to get people off the sofa and out living their best lives.

I partnered with this early-stage startup from the ground up, leading the full brand strategy and identity development, defining the brand’s positioning, tone and visual world.

At the heart of the brand is a story about our cheerful quokka mascot on a mission: to help people find joy in everyday adventures, ditch the doomscrolling, and actually live their best lives.

For those not in the know, quokkas are adorable Aussie marsupials known for their permanent smiles and boundless curiosity. Often dubbed “the happiest animal on Earth.” With their infectious energy and photogenic charm, they were the perfect fit for a brand all about joy, optimism, and getting out there.

We developed the brand Idea of “Be More Quokka” a call to embrace spontaneity, play, and joy. I worked closely with the founders to shape the brand’s values and personality, building a strategic foundation rooted in value, trust, fun, and community.

The visual identity balances playful character with a clean, scalable bold system, making it just as suited to digital platforms as it is to posters, vouchers, or in-app experiences.