Raising the Bar

Lateish Drinks is bold. Unapologetic. Built to disrupt a stagnant drinks distribution model.

The brand positioning is clear: this isn’t another middleman. It’s a modern operator reshaping how independent drinks brands enter and grow in market. Confident in tone. Direct in execution. Zero fluff.

The tagline Raising the Bar works on two levels. It speaks to the literal world of hospitality, while signalling a higher commercial standard. Better systems. Better relationships. Better results.

The identity leans into clarity and conviction. Strong typography. No-nonsense messaging. High-contrast attitude. Every touchpoint reinforces momentum and authority.

Lateish doesn’t ask for space.

It takes it and raises it.