Driving the senses.

The agency was approached to create a brand identity for a new luxury restaurant located within the car showrooms of a Classic car dealership in Highgate, North London.

Hexagon Classics focuses on the rarest and most collectable cars from around the world and we discovered the owner also has a special story to tell. In 1974 the client entered Formula One and the team ended up finishing in an unexpected fourth position.

Racing, with an emphasis on history, remained an extreme passion for the client so I wanted to created a unique brand identity where the passion for the sport can felt at every touch point.